Apparel technology

We do not cover, we dress

Chairman by profession, entrepreneur by vocation, Andrea Lardini tells us about sartoriality, childhood attitude, passion and much more

Sustainable denim by Italdenim

According to data cited by Levi's, it takes almost 5000 liters of water to produce a pair of jeans, while the C02 produced is 32.3 pounds, the equivalent of the carbon dioxide processed by 6 trees in one year. These data are particularly important because jeans are perhaps the most popular item of clothing in the world