Two young entrepreneurs from industrial-minded families bring back to life an old glory of Made in Italy discredited for wrong investments and production stagnation
According to data cited by Levi's, it takes almost 5000 liters of water to produce a pair of jeans, while the C02 produced is 32.3 pounds, the equivalent of the carbon dioxide processed by 6 trees in one year. These data are particularly important because jeans are perhaps the most popular item of clothing in the world
