Rising again and being successful
Two young entrepreneurs from industrial-minded families bring back to life an old glory of Made in Italy discredited for wrong investments and production stagnation
So Long Pumice Stone!
Geopower NPSTM is the name of the latest innovation by Garmon Chemicals, promising to transform dramatically the approach to garment finishing: an environmentally conscious, cutting-edge chemical compound able to remove pumice stone from denim washing while obtaining the same result in a sustainable and advantageous way
Sustainable denim by Italdenim
According to data cited by Levi's, it takes almost 5000 liters of water to produce a pair of jeans, while the C02 produced is 32.3 pounds, the equivalent of the carbon dioxide processed by 6 trees in one year. These data are particularly important because jeans are perhaps the most popular item of clothing in the world
