According to data cited by Levi's, it takes almost 5000 liters of water to produce a pair of jeans, while the C02 produced is 32.3 pounds, the equivalent of the carbon dioxide processed by 6 trees in one year. These data are particularly important because jeans are perhaps the most popular item of clothing in the world
The body proportions of the Italian population have changed significantly in recent decades. A survey of current body measurements was tackled by Sistemi Assyst in the SizeITALY project, with the support of the apparel industry and retail trade