2019 saw the word “slow” turned on its head. Gone are the days when slowness suggested inefficient processes and sluggish time-to-market. Instead, brands across many industries from Fashion to Furnishings are adopting the slow trend in order to please a new wave of conscious consumers and maximize profits.
Over the past few years, there has been a huge increase in media attention focusing on environmental issues caused by over-consumption. This has led to a dramatic cultural shift, leading customers to question the origins and impact of what they’re buying. The slow movement is the perfect framework for consumers to turn to when making informed buying decisions.
But how do brands address the needs of these modern consumers? And what impact does the slow trend have on the way business should source, design and create products?
PLM by Centric Software
Centric Software’s Product Lifecycle Management (PLM) solution is the key to integrating the slow trend into your business model. Investing in a modern, mobile PLM solution that centralizes all product-related data from concept to retail, and effectively connects internal and external teams, can enable your brand to source better materials, innovate more long-lasting products, get closer to the consumer and exceed expectations when it comes to environmental and ethical obligations.
Want to learn more about how Centric PLM supports the“slow trend”? Read the White Paper.