Made in Italy

Alberto Aspesi and Roy Roger’s join forces


Alberto Aspesi and Roy Roger ‘s – brand of the Sevenbell Group, producer in 1952 of the first Italian jeans – joined forces to a common project that synthesizes a long tradition of research and unique quality through the years. The project comprises the construction of products consistent with their history in synergy with their respective brands.

Some five pockets will be part of the RoyRoger’s proposal, developed specifically for Aspesi, and will be put on sale in the season SS14 worldwide in the stores of the brand. From FW14/15 a limited edition of outerwear for Aspesi RoyRoger’s will be on sale in the RoyRoger’s shops.

Niccolò Biondi, Chief Executive of Sevenbell declared: «I am proud of this collaboration with Aspesi which makes us share our great attention to research and innovation. I believe that at this particular time, it is important to team up and combine expertise and professional skills to conquer new markets together with an Italian high-end product».