Lectra recently announced that Brioni has adopted Lectra Fashion PLM to support them streamline their product development process. Following the brand’s recent takeover by Kering Group, Brioni set up a new organization in order to realign with the French luxury group’s strategic business growth plan. This decision implied the implementation of a new core process and rethinking ways of working between teams. The Italian luxury menswear brand needed to better control information flows between different working groups while maintaining its high level of quality, high-end clothing. Lectra’s expertise and best-practice experience in the fashion industry made the difference. The Lectra team began with a process analysis, followed by regular trainings to share best practices and ensure that the implementation met users’ needs and expectations. Lectra Fashion PLM will help Brioni teams manage the entire fashion development process by optimizing costs and facilitating different distribution channel deliveries. Having a single platform will enable managers to monitor activities, which facilitates early decision-making in the collection. This will allow for the monitoring of improvements and the identification of blocking points as development progresses, both at management and execution levels.
«Over the past years, we have built a trusted partnership with Brioni. We are proud to collaborate with Brioni, a company admired around the world, and will continue to support their global strategy», concludes Daniel Harari, Lectra CEO.