Technology

Zumba selects Lectra Fashion PLM

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Zumba FitnessLectra announced that Zumba is implementing Lectra Fashion PLM to manage its active wear line. Founded in 2001, Zumba is the largest dance-fitness company in the world with a following of 15 million fans in more than 180 countries. The lifestyle brand also designs, develops and sells apparel from active wear essentials to fashion-infused designs, offering a range of pieces that transition effortlessly from the studio to the streets. «Our goal at Zumba is to grow a successful apparel brand that can transcend any space, whether fitness or every day life», said Gabriel Bottazzi, President of apparel at Zumba. «Visibility and clarity are of major importance in the development process and Lectra seamlessly connects teams throughout the product development ecosystem. Partnering with Lectra is a smart investment for us as we continue on our growth trajectory and evolve our collections». Lectra Fashion PLM will be used for Zumba’s apparel line starting with design, incorporating product development and sourcing. This will allow for the brand to better manage efficiencies with factories to understand sample development process, fabrics and trims, lab dips and more.