Designing a sustainable outfit or accessory to inspire the future of Fashion: this is the aim of Future Fashion Now, a new global contest launched by WeDesign in collaboration with the Ellen MacArthur Foundation and the United Nations’ Sustainable Developmet Goals, that enables entrants to rethink how the Fashion industry works.
«The Fashion Industry – the organizers underlined in the press release – is inherently linear: resources are used to make clothing that ultimately ends up as waste. The Industry is producing twice the amount of clothes than it was in the early 2000s and at the same time we are wearing our clothes less and less. Almost 75% of all clothes are landfilled or burned, with only 1% being recycled into new clothes. In a circular economy for Fashion, clothes, shoes, and accessories are used more, are made from safe and renewable materials, and are made to be made again. Competition entries should embrace circularity and the UN’s Sustainable Development Goals whilst still maintaining a product that will look and feel good. The item needs to reflect the times we live in, the Fashion Industry we need, and the future we want to see».