The Lenzing Group, world market leader in specialty fibres made from the renewable material wood, has announced a project to use blockchain technology to support its TENCEL™ branded fibre business. This decision will ensure transparency and traceability for brands and consumers of Lenzing fibres in the finished garment. To accomplish this ambition, it will use the platform of the Hong Kong-based technology company TextileGenesis™.
«Thanks to a QR code on the final garment – Stefan Doboczky, Chief Executive Officer of the Lenzing Group, declared – consumers will be able to detect the origin of the clothes they intend to buy. This is our reply to the increasing consumers’ request to understand the ingredients and suppliers of the products on the market. The supply chain transparency from wood to the garment and home textiles will enable all customers and partners to identify TENCEL™ fibres and the respective wood source in each production and distribution step. With LENZING™ ECOVERO™ branded fibres Lenzing was the frontrunner in physical traceability, and is now entering the age of digital traceability. This milestone in transparency is a further strong commitment to sustainability. With this step, Lenzing will further help to green up the Textile Industry».
Lenzing will carry out several pilot tests over the next few months involving partners along the entire value chain. The Goup expects the platform to be fully operational as of 2020.