Almax, leading manufacturer of mannequins and display forms, has developed the smart mannequins: Eye See Mannequin do not only display clothes and encourage the consumer to enter the store, but it also makes possible to “observe” who is attracted by store windows and reveal important details about customers such as age range, gender, ethnicity, dwell time.
Thanks to a complex biometrical facial analysis system, designed and manufactured in collaboration with a spin-off of Politecnico University in Milan, this special camera installed inside the mannequin’s head analyzes the facial features of people passing and provides statistical and contextual information useful to the development of targeted marketing strategies. The embedded software can also provide other data such as the number of people passing in front of a window at certain times of the day.
All this in total respect of privacy, protected by a sophisticated mix of hardware and software technology which processes the data without the aid of a computer and without having to record and transmit sensitive information (images or biometric data), and so without leaving any trace of the face analysed. The “cameras” installed inside the Eye See Mannequins for this reason are “blind” – i.e., they do not record – and so they do not store the images of the faces analysed.
Almax’s products are ISO 14001 certified. Also the Eye See Mannequins use fully recyclable shock-proof polystyrene and water based finishes, in full respect of the environment.