Santoni Showcases Denim Evolution in Athleisure


In response to the ensuing demand within a fashion activewear market that continues to heat up, the Italian textile machinery producer Santoni, together with its partners, is introducing Den/IM 2.0, an innovation in athleisure that brings body-mapping technology to an already innovative denim jean.

The I am DENIM athleisure collection, made with stretch indigo denim on seamless circular knitting machines, debuted last year. Lenzing, Tonello, Santoni and Unitin partnered to create Den/IM, a studio-to-street collection designed to show knit denim’s potential as a viable alternative and competitor to traditional activewear bottoms and to classic woven denim

The companies have now readied Den/IM 2.0. The new collection employs body-mapping for superior fit and performance, the efficiency of seamless knitting from Santoni, new sustainable wash treatments from Tonello and the advanced indigo knits from Unitin, featuring Lenzing’s Tencel lyocell branded fibres. The den/IM 2.0 collection has debuted at BlueZone/Munich Fabric Start on September in Munich, Germany.