From 22 to 23 September, Peruvian designers and companies specialising in alpaca, Pima cotton and home decor will arrive in Milan thanks to the Perú Moda Deco Trade Mission.
During Fashion Week, exclusive events combining design, comfort and traceability will be held at the Hotel Meliá Milano (22 September, 11:00-17:00) and the Guffanti Concept Showroom.
The initiative aims to promote the Andean textile tradition reinterpreted in a contemporary key, as a protagonist of sustainable fashion and creative excellence.
Raw materials, craftsmanship and European standards
Peru’s presence in Milan highlights the strength of an industry capable of combining excellent raw materials with responsible processes and innovative creativity.
Alpaca, prized for its softness, warmth and durability, is in tune with the Italian fashion industry, bringing uniqueness and sustainability to a market that seeks quality and authenticity.
Alongside it, Pima cotton, one of the finest fibres in the world, enriches the offering with lightness, resistance and contemporary elegance.
Ancient craft techniques, hand-woven fabrics and natural dyes intertwine with global trends and European standards of responsible consumption, giving rise to sustainable, authentic collections with an international flavour.
Among the protagonists of this mission are designers and established companies, promoting the potential of Peruvian fibres through traceable, sustainable and high-quality collections.
The initiative is promoted and supported by PROMPERÚ – Commission for the Promotion of Peru for Exports and Tourism, an institution committed to promoting the country’s manufacturing and craftsmanship excellence, encouraging Peruvian companies to enter the world’s most competitive markets.
AGUACLARA
A true ode to modern femininity, Aguaclara offers refined silhouettes inspired by Latin American resort wear. It represents the essence of high-quality beachwear: iconic swimsuits and exclusive accessories that inspire a desire to escape, combining discreet luxury with timeless and timeless design.
AGUSTINA
Handmade couture steeped in Cusco heritage. Agustina combines traditional embroidery and contemporary design in ethical masterpieces for a wardrobe that tells stories.
ANNAISS YUCRA
When art meets activism (‘artivism’). Annaiss Yucra interprets Andean heritage in a pop and sustainable key. Colours, crochet and digital collections win over those who love designer fashion and social change through style.
AYNI
Eco-conscious luxury knitwear with a Nordic soul. Ayni blends Danish design and Andean techniques to create sophisticated, sustainable and handcrafted knitwear. A visionary choice for European retailers who focus on authenticity and innovation.
BALKANICA
Fashion as a creative canvas. Balkanica stands out for its clothing and accessories that reinterpret pre-Columbian art in a fashionable and vibrant way. It dominates the Lima fashion scene and is now targeting European concept stores.
ESTRAFALARIO
Arequipa’s artisan tradition with a contemporary twist. Extravagance of fine yarns, jewellery and even unique spirits. Estrafalario is the destination for those seeking fashion and lifestyle with an unconventional spirit.
KERO DESIGN
International awards, contemporary craftsmanship. Kero Design celebrates the union between noble fibres and Andean savoir-faire. Their garments are designer pieces, a must for high-end concept stores that aim for exclusivity and history.
MATTHILDUR
When Icelandic design meets the finest Peruvian yarns, Matthildur is born. Garments designed for a femininity that celebrates stylistic freedom, in precious fabrics such as alpaca, pima, silk and linen. Every single outfit is a dialogue between continents, craftsmanship and contemporary style.
