Lenzing Seminar on social media in the textile business

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The winter 2016 edition of Texworld USA, one of the North America’s sourcing event for apparel fabric buyers, research and product development specialist and textile professionals, that took place in January in New York, featured a series of educational innovation seminars by Lenzing, a leading manufacturer of man-made cellulosic fibres.

One of the most interesting was dedicated to social media to help textile companies to use them to promote their activity: the Driving Social Media to Market Your Line educational seminar featured experts like Courtney Spritzer, Co-Founder of Social Fly; Jasmin Chua, Managing Editor of Ecouterre and Amanda Ibrahim, Global Program Manager, Client & Agency Solutions, Google. Ericka Garcia, Business Development of Lenzing Fibers has been the moderator.