3D is allowing the fashion industry to evolve and revolutionize the way brands develop, produce and market fashion. Today, you have a way to not only connect to your design development’s 2D process, but create a 3D digital garment and use it in design and development, in merchandising, in selling, and in consumer engagement.
Consumers are seeking more personalized shopping experiences, and brands are seeking to incorporate 3D scanning, modeling and visualization into their businesses to further enhance their customer’s experience. This includes creating customized, tailor fitted garments, but also better products with improved 3D capabilities.
Optitex, as part of the IEEE Standards Association Initiative, is a leading voice to promote, collaborate, research and build the technology standards to implement these innovative solutions into the fashion industry.
«As a software provider in 3D virtual clothing, working with IEEE will promote interoperability of virtual clothing and virtual bodies from different sources, and allow Optitex to focus on innovation in their respective areas of expertise», Rony Goldenthal, CTO, Optitex stated. Body scanning technologies or 3D capabilities mean Optitex is digitizing the core product of a 1.3 trillion dollar business. Once you can digitize the core product – the virtual sample – you can start to do things you never did before. This is all because 3D digital apparel finally looks and acts real. It has the power to deliver huge business value by making the industry faster, more sustainable, and freer to design to its heart’s content.