With a turnover of €87.4 billion in 2025 – driven by apparel, exports, and Italian manufacturing excellence – the fashion industry remains one of Europe’s leading production hubs. But today, the transformation of fabrics, flexible materials, and sewn products extends far beyond clothing.
This is why Senaf, the company that organizes SAMAB (Milan, May 25-27, 2027) in collaboration with the Tecniche Nuove Group and with the media partnership of Technofashion magazine, has decided to broaden its scope, extending the opportunity to exhibit to all sectors that use cut-and-sewn fabrics.
From automotive to nautical, from upholstered and contract furniture to mattresses and bedding, from technical and industrial textiles to medical, sports, and outdoor, to theatrical costumes and scenography: in these sectors, demand is growing for technologies, machinery, and solutions capable of making production processes more efficient, automated, sustainable, and integrated.
Seeking innovation in production processes
SAMAB is aimed at a highly targeted audience of manufacturing companies, brands, contractors, decision makers, and professionals interested in participating in events, meeting international buyers, and showcasing new packaging technologies in Italy, Europe’s leading market for quality manufacturing.
Through a large exhibition area, thematic workshops, B2B meetings, and networking opportunities, SAMAB offers the opportunity to discover the most advanced textile processing technologies, latest-generation machinery, and emerging digital solutions in a single location (the Fiera Milano Rho).
The event promotes the competitiveness of Italian and European companies, encouraging comparisons with international markets and supporting the sector’s transition towards more efficient and sustainable processes.