The 86th edition of the International Wool Textile Organization Congress will be held in Harrogate, UK, from May 3rd to 5th and will explore the theme “Wool in a Digital Age”. From farm gate to retail, e-commerce and digitalisation effects every aspect of the wool business and presents us with an interesting challenge: How does an industry that is proudly steeped in tradition convey a message of quality, provenance and sustainabiliy in a world of instant communication and product availability?The must-attend event for the wool textile professionals from all parts of the supply chain, the annual Congress offers a broad programme covering market trends, trade issues, education initiatives and more, along with a lively social agenda and partners programme.