According to the report released on January 2022 by consultancy firm Report Linker, the denim market is expected to increase to $ 79.1 billion by 2026, from an estimated $ 57.3 billion in 2020.
“Global Denim Jeans Industry” report also assumes a compound annual growth rate of 4.8%. Sales on the physical channel, in particular, are expected to reach $ 60.8 billion, with an estimated increase of 3.7% every year. The online channel remains a smaller share (currently close to 18% of the total) but will grow at an annual rate of 9.2%, also considering the growing number of consumers who use the Internet and consult various shopping sites.
Denimwear is a sector that will benefit, on a global scale, from the growing interest in casual clothing, the increase in female employment, greater urbanization, the westernization of lifestyles in emerging economies and an increase in Fashion consciousness.
The product category is also ranging with the launch of colourful proposals, and new styles and jeans are considered the ideal garment on many occasions, no longer just as a casual proposal.