Lectra presents Valia Fashion at SAMAB to visitors, the digital platform powered by Artificial Intelligence to manage all production phases of garment manufacturing, optimizing costs, time, and material consumption. SAMAB 2025: Booth C15
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From the digital development of collections to the automation of the cutting room, and including omnichannel analysis and management tools, Lectra’s technologies help brands work more efficiently, precisely, and quickly.
By refining these processes, companies can tackle challenges related to the complexity of fashion production and its supply chain, resource scarcity, and the fragmentation of the value chain.
Breaking down barriers between different processes
At SAMAB, Lectra presents Valia Fashion, the new digital platform for managing fashion creation, production, and commercialization. This solution connects, automates, and streamlines each phase – optimizing the use of materials and reducing time and errors in the preparation and production stages.
Advanced technologies such as Artificial Intelligence and the Internet of Things are revolutionizing various sectors by improving operational efficiency, optimizing the supply chain, and personalizing customer experiences. Valia Fashion does the same in the fashion manufacturing ecosystem, breaking down barriers between different processes to better meet the needs of brands and manufacturers.
Automated and Connected Workflow
AI and IoT applied to the fashion supply chain provide valuable data to optimize processes and improve product quality.
«Valia Fashion confirms how these technologies can be integrated into our solutions and how we will continue to innovate in this direction» says Antonella Capelli, President EMEA of Lectra. «With the new digital platform, our clients will be able to streamline and secure their processes. They will benefit from a fully automated and connected workflow, both internally and within a specific ecosystem, and will also be able to optimize the use of our cutting systems and material consumption».
4 Modules
No matter the type of production (small, medium, large volumes, or on-demand), the platform enables fashion brands and suppliers to quickly adapt to market demands. The solution includes 4 subscription-based modules specifically designed for distinct objectives: more effective data analysis, fabric requirement estimation, sharing and monitoring of cutting orders, and improved communication with subcontractors.
Sharing Vision, Innovation, and Concrete Solutions at SAMAB
«SAMAB is the ideal context to present Valia Fashion,» Capelli emphasizes, «because it represents a strategic moment to share vision, innovation, and concrete solutions to the industry’s challenges. The fair, with its experiential format and openness to dialogue, is a reference point for those who want to look to the future of fashion with pragmatism and ambition».
