The high level of environmental pollution caused by the production and the sale of clothing is always in the headlines. Together with Assyst GmbH and the DITF Denkendorf, Avalution GmbH is creating a solution to reduce the amount of clothing that is unnecessarily returned and recycled.
«We want to start at the beginning of the ordering process and develop a solution that allows customers to avoid ordering different sizes for trial fitting. The reduction of these 100% returns alone can considerably reduce the load on the environment» says Michael Stöhr, Managing Director of Avalution GmbH.
A sustainability assessment is being developed at the DITF Denkendorf as part of the project. It will show customers how their ordering behavior is going to affect the environment before they complete their order.
3D simulations with Assyst
Synergies that arise from the simulation of clothing in 3D will be exploited thanks to the cooperation with Assyst in the project. The advantage of simulation with 3D Vidya is that the digital design is based on a real cut, so the clothing simulation contains valuable information that can be used for e.g. a digital fitting.
Customer-friendly determination of sizes
The software solution will be based on Avalution’s database of human body scans, which is the largest in the world, to provide the customer with an individualized recommendation for the right size when ordering clothing online. The customer doesn’t have to take his/her own measurements and this is particularly customer-friendly. «We only ask four simple questions – and we use the answers to create a statistical avatar that the customer can alter and adapt even more,» says Michael Stöhr.
The research project is funded by the Deutsche Bundesstiftung Umwelt (German Federal Foundation for the Environment): it has a duration of two years and will end on July 15, 2020.