This year, Spanish team Mapfre has been given the cutting edge, decked out in Merino wool base-layers by leading outdoor brand and The Woolmark Company marketing partner Helly Hansen as they battle it out in all weather conditions.
Mapfre, a leading contender for the 2017-18 Volvo Ocean Race, named Helly Hansen as the official apparel and footwear provider for their sailing and shore crew. The experienced team will wear Helly Hansen outerwear, mid-layers, base-layers and footwear designed to perform in the most diverse and challenging ocean conditions during the race. The competition started in Alicante, Spain, in October 2017 and will end in The Hague, Netherlands, in June 2018.
Odour resistant, quick-drying, breathable and most importantly thermo-regulating, the base-layers worn by the Mapfre crew will ensure they retain an optimal body temperature as they sail through weather extremes. Wearing a lightweight base-layer for the warmer climates from Helly Hansen’s forthcoming Spring/Summer 2018 collection along with a mid-weight base-layer from the recent Autumn/Winter collection, the crew has been provided with durable, hard-wearing apparel.
«Sailors love Merino wool; it keeps them warm, even when wet, and it can be used day after day without building up bad odour» explained Helly Hansen Category Managing Director Kristoffer Ulriksen.
The Woolmark Company has also entered a marketing partnership with Helly Hansen, working with the iconic brand to help promote the great story of Merino wool and increase demand for innovative products.