C&A Foundation has launched a global initiative aimed at helping brands, retailers and manufacturers find more innovative and sustainable ways of producing fashion. The initiative, called “Fashion for Good”, offers practical action in the form of support, funding and roadmaps, and by fostering a sector-wide collaboration rather than competition. It also aims to enable innovation and widespread adoption of good fashion practices.
C&A Foundation is the charitable arm of global fashion retailer C&A. Fashion for Good re-imagines how fashion is designed, made, worn and reused so that people, companies and the planet can thrive. By mobilizing around a collective innovation and investment agenda, it aims at sparking and scaling up technologies and business models that have the potential to change the sector profoundly.
Fashion for Good is a joint industry initiative involving the Sustainable Apparel Coalition, Ellen MacArthur Foundation and Sustainable Trade Initiative. Fashion for Good launched its first hub in Amsterdam on March 30th. The new initiative is part of C&A Foundation’s wider efforts to drive the transition to circular fashion by nurturing and scaling solutions that can change the way clothes are made, used, and reused.