Motivi, the Miroglio Group brand, restyles its stores and launches its new store concept with the emphasis very much on contemporary Italian style and glamour. With its feminine designs and details, the new concept embodies Motivi’s new identity whose Italian style is very much to the forefront. The materials in the new stores pay homage to Italian traditions. The quartz and marble used for the cash desks, windows and display surfaces, embellished with glamorous details with metal profiles in “champagne” finishes, are an unmistakeable nod to our traditions. The “cementina” used for the floor of the catwalk, the central area inspired by fashion show runways, is evocative of the Italian homes popular at the end of the 19th century. The walnut used for some shelves and display stands is enhanced and accompanied by glass chandeliers that create a unique lighting atmosphere in the stores. The place brims with a feminine, elegant and glamorous mood where the colour pink, used for many of the items together with other light colours like white and warm grey, comes in soft shades: onyx pink, skin and antique pink.
The first of the new-look stores to be opened will be those in Shanghai and Milan. In the past year the Italian brand has invested in China with the creation of the China Market Development Organisation, that manages the development of the brand in the territory where Motivi has reached almost a turnover of almost 10 million euro, with a 25% increase compared to the previous year. The Italian company is planning to open 100 shops by 2015.